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In conversion with Lucy Graham, Design Director at Sentenced

In conversion with Lucy Graham, Design Director at Sentenced

In conversion with Lucy Graham, Design Director at Sentenced.

1. How did Sentenced. begin?

SENTENCED BEGAN BACK IN SEPTEMBER 2019. I HAD JUST RETURNED FROM LIVING OVERSEAS WHERE I WAS DESIGNING AND PRODUCING MY OWN ECO FRIENDLY CLOTHING LINE WHICH RETAILS IN MULTIPLE BOUTIQUES THROUGHOUT BALI. GEORGIA WAS WORKING AS A DESIGNER FOR ANOTHER UK BASED CLOTHING LINE. WHEN I RETURNED TO THE UK MYSELF AND GEORGIA ORGANISED A MEETING TO DISCUSS COMBINING OUR CONTRASTING STYLES AND INDIVIDUAL EXPERIENCE IN THE INDUSTRY TOGETHER TO CREATE A NEW, LUXURY AND SUSTAINABLE CLOTHING LINE AND SO SENTENCED. WAS BORN.

2. Have you always been interested in fashion?

YES, I HAVE ALWAYS LOVED TO DRAW AND CREATE, EVER SINCE I CAN REMEMBER IVE BEEN DESIGNING CLOTHING, STYLING FRIENDS AND FAMILY AND CUSTOMISING EXISTING PIECES IN MY WARDROBE.

3. What are the morals Sentenced. is run by?

ETHICAL, SUSTAINABLE AND CONSCIOUS. CREATING TIMELESS PIECES THAT WILL STAY SENTENCED. TO YOUR WARDROBE FOR LIFE. WE HUGELY PRIDE OURSELVES ON OUR CRAFTSMANSHIP AND QUALITY OF FABRICATIONS, MOST OF OUR PIECES ARE MADE FROM EITHER SUSTAINABLE OR 100% PURE FABRICS WHICH ARE ONLY PRODUCED IN SMALL ORDER QUANTITIES. SENTENCED. IS ABOUT MUCH MORE THAN CLOTHING, IT’S A WAY OF THINKING, IT’S  THE SPIRIT BEHIND A PIECE OF WORK.

4. What is your favourite piece you’ve designed?

FROM THE ELECTRIC DREAMS COLLECTION IT WOULD HAVE TO BE THE BIBI HOODIE AND BLAIR DRESS. BUT FROM OUR UPCOMING SS21 COLLECTION THE VENUS DRESS IS ONE OF MY FAVOURITES. THE EXAGGERATED POWER SHOULDER, A-SYMETRIC HEM AND GATHERED FRONT SASH FITS SO SEDUCTIVELY IN ITS PURE SILK FABRIC TO MAKE THIS DRESS A TIMELESS CLASSIC. I ALSO REALLY LOVE THE SONNY SHORTS, I TOOK THE INSPIRATION FROM SOME OF MY FATHERS OLD BOXING SHORTS WHICH I FOUND IN A CHEST OF DRAWERS ONE DAY, I REALLY WANTED TO CREATE SOMETHING VERY MASCULINE IN SHAPE BUT USING A FEMININE FABRIC. TEAM THE SONNYSHORTS  WITH SOME STRAPPY HEELS AND AN OVERSIZED BLAZER FOR A PERFECTLY UNDER-STATED EVENING LOOK. 

5. What have you got planned for SS21?

ALL OF OUR COLLECTIONS HAVE A STRONG 80S FEEL TO THEM AND SS21 IS NO EXCEPTION. I DON’T WANT TO GIVE TOO MUCH AWAY JUST YET BUT ALOT OF OUR INSPIRATION CAME FROM Palm Springs, 80S HOLLYWOOD AND STUDIO 54 ICONS SUCH AS CHER AND BIANCA JAGGER. 

6. Who would you love to see in your designs?

I WOULD LOVE TO SEE RIHANNA IN OUR PIECES, SHE REALLY DRESSES FROM THE HEART AND EXPRESSES HER SPIRIT THROUGH HER CLOTHING WHICH IS SOMETHING I REALLY ADMIRE AND TAKE A LOT OF INSPIRATION FROM.

7. What can we expect to see from Sentenced. in the next five years?

AT SENTENCED. WE ARE CONSTANTLY WORKING ON WAYS IN WHICH WE CAN EVOLVE AND EXPAND THE BRAND, BRINGING SOMETHING NEW TO EACH COLLECTION WHILST ALWAYS REMAINING SUSTAINABLE AND TRUE TO OUR ETHICS. IN THE VERY NEAR FUTURE YOU CAN EXPECT TO SEE SOME MENSWEAR / UNISEX PIECES, SWIMWEAR, ACCESSORIES AND A SKI COLLECTION WHICH WE ARE SO EXCITED ABOUT.